Avoid Getting in Trouble with LinkedIn
If you make heavy use of LinkedIn there’s a fair chance that at some point you’ll get yourself into trouble with LinkedIn and face greater restrictions. Network This isn’t the magical cold selling system....
Category: marketing
Instagram for B2B
Last week on #B2BChat on Twitter we discussed B2B use of Pinterest. We came away with some exciting ideas on ways to market to businesses with this very visually oriented and typically consumer oriented...
Own Big Data – 5 things you can do with Google Analytics you probably didn’t know you could
Big Data is arguably the “new black” in the marketing world. Everyone knows there’s gold in the massive piles of data being collected by websites. The trick is mining it. There are plenty of...
Content Curation
Originally published June 7, 2014 and updated December 29, 2016. What is Content Curation? The term “Content Curation” is a hot one among marketers. In essence, it’s finding great content and sharing that content...
Why QR codes are super successful and you shouldn’t use them
QR codes are super successful – in Korea. Posters showing products with QR codes on them posted in subway stations are generating gigantic traffic. Most recently there’s been news about a grocery store that...
Tools to build and manage relationships
On the weekly and very useful #SEOChat Twitter Chat this question was asked: Q6: What tools do you use to help with relationship building & management? #seochat — Tanner Petroff (@tannerpetroff) February 27, 2014...
Zoho tries to poach Highrise users from 37signals
Zoho, perhaps drunk with power over it’s 10 millionth user (heavily promoted through RTs on Twitter), and on the news of 37 Signals changing it’s name and focus entirely to Basecamp, posted tweets...
Useful content on landing pages
Landing pages, from the general marketing definition, are web pages to get people into the sales funnel. Focused, purposeful, leading to a call to action (CTA). People usually suggest limiting side bar column content...
