Zoho, perhaps drunk with power over it’s 10 millionth user (heavily promoted through RTs on Twitter), and on the news of 37 Signals changing it’s name and focus entirely to Basecamp, posted tweets trying to poach Highrise users. 37Signals protested, which didn’t stop Zoho from the push.
Hey @37Signals customers, say goodbye to Highrise and hello to @Zoho! http://t.co/9emsBYDDMA pic.twitter.com/QjW3bXCDUC
— Zoho (@zoho) February 6, 2014