Landing pages, from the general marketing definition, are web pages to get people into the sales funnel. Focused, purposeful, leading to a call to action (CTA). People usually suggest limiting side bar column content and links elsewhere. These are widows and orphans of your website – not coming from another page or going to another page. The call to action (CTA) is a button, a purchase, a form, or something else to get people to move from thinking about you to doing business with you.
There’s a lot of advice on landing pages and a lot of opinion, from marketers, designers and copy writers. I’ve tried to capture some of that here.
Additionally, and not covered here, is where should your form data go? Should it just be saved and forwarded to you via email? Should it go into a CRM? I’d love to hear your perspectives and experiences as I start collecting information on processing leads from landing pages.
Great landing pages, from a designers perspective.
More designers perspective.