Email marketing shouldn’t be your primary focus
I’m going to say something that might upset a lot of digital marketers. Email lists, which are viewed by many digital marketers as sacred, are largely impersonal, and are only as successful as they...
Category: social media
What is influence?
I talk a lot about influence. If you follow me on Twitter, you’ve probably seen me ranting. In the last couple of days a great way of understanding influence has presented itself to me....
Twitter chats as a template for all your behavior on Twitter
Twitter chats are a template for all your behavior on Twitter. The opposite is automation, bulk posting and a lot of scheduling. Build relationships, answer relevant questions and be personal. Don’t worry about the...
Altruism on Social Media
It’s tempting to use your helpful answers, suggestions, tips and guidance on social media as a way to herd people into your sales funnel. There’s so much more to gain by having discussions that...
Tell me what to do
The best way to earn the loyalty of potential customers, to earn their business, is to listen to them and help them however we’re able. That may not always be in a way that...
Exploring Pinterest for Business
I’ve been playing with Pinterest for a while. I’m having fun collecting interesting material on subjects that I am interested in. Fairly recently I opted to have my account treated as a business (no...
Snapchat makes me post more video on Twitter
Have you ever heard the expression “a rising tide lifts all boats?” It’s often attributed to JFK, though seems to be from the New England Council, a chamber of commerce. The idea is an...
Meaningless Social Media Data Analysis
Social media data analysis is deservedly a hot topic. It’s important to know if you’re reaching people, who you’re reaching, how to reach them, and if you manage to lead them to making your...
Post as your Facebook Page
If you manage a Facebook page, you’ve likely experienced unexpected changes recently. I’m seeing people talking about this all over social media, and I’d like to do what I can to help. I don’t...
Be more than numbers
Yesterday in the Twitter chat #hootchat (which is Thursdays from 2-3PM CST) we got into a discussion about metrics and ROI and all that good stuff. It’s a pretty common topic as people try to...
