Cutting to the front of the line – how to network
Years ago, before all of human knowledge was put into The Cloud, there was a company called VMWare that figured out how to do a lot of what we now see as just everyday...
Category: relationships
What Should I Charge?
The question comes up all the time, but I’ve seen it again recently – what should I charge? Occasionally people have a definitive answer. Often they say “it depends” and leave it at that....
Nobody liked Seinfeld at first, either
Frustrated that no one listens to you, and your super entertaining and enlightening live streams? You only have 5 subscribers to your podcast, and suspect they might all be your Mom with different accounts?...
Email marketing shouldn’t be your primary focus
I’m going to say something that might upset a lot of digital marketers. Email lists, which are viewed by many digital marketers as sacred, are largely impersonal, and are only as successful as they...
Altruism on Social Media
It’s tempting to use your helpful answers, suggestions, tips and guidance on social media as a way to herd people into your sales funnel. There’s so much more to gain by having discussions that...
Tell me what to do
The best way to earn the loyalty of potential customers, to earn their business, is to listen to them and help them however we’re able. That may not always be in a way that...
![By User:Jpquidores (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons](http://joshmccormack.com/wp-content/uploads/sites/3/2016/02/Angpao_Hongbao_Chinese_Red_Envelop_with_Money-520x245.jpg)
Red Envelope
The Lunar New Year, or Spring Festival, is a huge holiday in China. People have at least a week off of work and they travel all over to be with family. A tradition is...
