What Should I Charge?
The question comes up all the time, but I’ve seen it again recently – what should I charge? Occasionally people have a definitive answer. Often they say “it depends” and leave it at that....
Category: marketing
The Square-Cube Law of Social Network Companies
I’m going to try to take a law of science and apply it to what happens when little, innovative, tech driven companies, in this case social networking companies, become gigantic companies with shareholders and...
Could Record Stores Be Reborn?
If you were born in the late 80s or after, depending on where you live, you may not have ever been in a record store. I don’t mean the CD aisle of Walmart. I’m...
Clear Content Clear Results
I’ve been really interested in researching productized services lately, essentially where you get clients to pay a monthly subscription fee for a specific offering of your services. It makes for consistent, ongoing work, and...
Great People to have on a Web Development Project
There seem to be an endless number of lists of the 50 or 100 best social media marketing people coming out. Nearly all of them are made by an algorithm – number of tweets,...
Nobody liked Seinfeld at first, either
Frustrated that no one listens to you, and your super entertaining and enlightening live streams? You only have 5 subscribers to your podcast, and suspect they might all be your Mom with different accounts?...
Email marketing shouldn’t be your primary focus
I’m going to say something that might upset a lot of digital marketers. Email lists, which are viewed by many digital marketers as sacred, are largely impersonal, and are only as successful as they...
What is influence?
I talk a lot about influence. If you follow me on Twitter, you’ve probably seen me ranting. In the last couple of days a great way of understanding influence has presented itself to me....
Altruism on Social Media
It’s tempting to use your helpful answers, suggestions, tips and guidance on social media as a way to herd people into your sales funnel. There’s so much more to gain by having discussions that...
Tell me what to do
The best way to earn the loyalty of potential customers, to earn their business, is to listen to them and help them however we’re able. That may not always be in a way that...
