B2B Marketing – the hidden gem
B2B marketing is often overlooked. It’s not as fun as B2C. It’s not as conspicuous. Everyone wants to make cutsy websites and fun TV ads. B2B marketing is often regulated, full of data, and...
Category: business
What is your time worth?
A connection of mine that I’ve been pretty close with, done some business with, made friends from and done business with them… anyway, he recently deliberated over paying for VIP access to an event...
Questioning Inbound Marketing methods for B2B.
In the context of Inbound Marketing, there is Inbound Marketing and Outbound Marketing. Inbound is drawing people in to your site to see your great content where they learn about you, give their contact...
The Bestest Cell Phone Ever
I saw an ad on Facebook for a Nokia phone with a super powerful camera, and clicked through to see the comments. With limited exceptions there were two types: This isn’t an iPhone The...
Programmer Productivity
I’ve seen some discussions recently on squeezing productivity from programmers. Generally this has the feel of, how can I get the workers in my sweat shop to grind out more. I was a programmer,...
Changing jobs when you hate the one you have
If you’ve decided you hate your job but you’re still there you’re probably not all that impulsive, but you’d like to have a plan for how to change things. Before we go to deep...
Instagram for B2B
Last week on #B2BChat on Twitter we discussed B2B use of Pinterest. We came away with some exciting ideas on ways to market to businesses with this very visually oriented and typically consumer oriented...
Advice on Finding a Development Partner
I saw a question on advice for choosing a development partner on a closed list I’m on. Here are some thoughts. Whether compensation is entirely in equity or not, there are some things you’ll...
The Value of Reliable
What’s reliability worth, and what is it really? I’m not sharing the results of extensive studies, I’m talking from personal experience. Your mileage may vary. Here’s the personal story. I met a lead on...
#B2BChat Twitter Chat on Pinterest June 5 7PM CST
I hope you’ll join us tonight on Twitter for #B2BChat where we’ll talk about business to business use of Pinterest. I’ll be moderating. Here are the questions. There are a bunch – we won’t...
