Better to do what you hate than go broke
Out of necessity or a desire to go off on your own many of us have our “side hustle.” And sadly, for many, that regular job might disappear and the side hustle might become...
Josh McCormack
O’Reilly Paid Me to Take a New Car Battery
Coming on the heels of Christmas and needed home improvement projects car problems were way down on my list of things I wanted. But the family van started quite reluctantly, even though I hadn’t...
Your Goal on Social Media is Notifications
Getting noticed on social media means showing up in people’s feeds. Most social networks work off of an algorithm that pushes your content to people more the more they like it, the more their...
Great People to have on a Web Development Project
There seem to be an endless number of lists of the 50 or 100 best social media marketing people coming out. Nearly all of them are made by an algorithm – number of tweets,...
Freedom From Want by Norman Rockwell
There are works of art that have become iconic, which come to represent something in our culture. Freedom From Want, by Normal Rockwell is one of those. It’s arguably the template upon which we...
LinkedIn Then and Now
LinkedIn is often thought of as a kind of CRM, where you have a directory of information on contacts and can search them and contact as needed, and as a job listing site. If...
Giving LinkedIn Another Chance
As political tensions and fake news are getting more prevalent on Facebook a lot of people are unfriending people right and left. Some are temporarily or even permanently stepping back from Facebook. When you...
The Subtle Art of Repeating Yourself
The web is constantly getting noisier. Twitter, too. No matter how great your content it’s unlikely you’ll stand out and get noticed if you don’t repeat yourself. It’s also doubtful that you’ll get much...
Nobody liked Seinfeld at first, either
Frustrated that no one listens to you, and your super entertaining and enlightening live streams? You only have 5 subscribers to your podcast, and suspect they might all be your Mom with different accounts?...
Email marketing shouldn’t be your primary focus
I’m going to say something that might upset a lot of digital marketers. Email lists, which are viewed by many digital marketers as sacred, are largely impersonal, and are only as successful as they...
