Cutting to the front of the line – how to network
Years ago, before all of human knowledge was put into The Cloud, there was a company called VMWare that figured out how to do a lot of what we now see as just everyday...
Category: social media
The Square-Cube Law of Social Network Companies
I’m going to try to take a law of science and apply it to what happens when little, innovative, tech driven companies, in this case social networking companies, become gigantic companies with shareholders and...
Clear Content Clear Results
I’ve been really interested in researching productized services lately, essentially where you get clients to pay a monthly subscription fee for a specific offering of your services. It makes for consistent, ongoing work, and...
Which Story Platform Will Survive?
In our world of constant copying nearly every platform that claims to be social in some fashion has entered a contestant in the Story Thunderdome. Many will enter, one will emerge. Is that a...
The Bestest Influencer Keynoters on Social Media!
There’s pretty much no better place to find the biggest misunderstandings in social media than in lists of the most important people in social media. Many of the usual suspects listed don’t interact with...
Your Goal on Social Media is Notifications
Getting noticed on social media means showing up in people’s feeds. Most social networks work off of an algorithm that pushes your content to people more the more they like it, the more their...
LinkedIn Then and Now
LinkedIn is often thought of as a kind of CRM, where you have a directory of information on contacts and can search them and contact as needed, and as a job listing site. If...
Giving LinkedIn Another Chance
As political tensions and fake news are getting more prevalent on Facebook a lot of people are unfriending people right and left. Some are temporarily or even permanently stepping back from Facebook. When you...
The Subtle Art of Repeating Yourself
The web is constantly getting noisier. Twitter, too. No matter how great your content it’s unlikely you’ll stand out and get noticed if you don’t repeat yourself. It’s also doubtful that you’ll get much...
Nobody liked Seinfeld at first, either
Frustrated that no one listens to you, and your super entertaining and enlightening live streams? You only have 5 subscribers to your podcast, and suspect they might all be your Mom with different accounts?...
