Innovate to Failure
Imagine a piece of tech so small it’s contained in a ring. It’s so secure it’s metallurgically bonded to it’s surrounding case, so any attempt to open it up will destroy the whole thing....
Category: marketing
Be more than numbers
Yesterday in the Twitter chat #hootchat (which is Thursdays from 2-3PM CST) we got into a discussion about metrics and ROI and all that good stuff. It’s a pretty common topic as people try to...
Promoting Relevant Content
I’m a huge fan of relevance, context and community. Listen to people, reply, ask questions, add value and make friends. Then if you have questions or you’d appreciate their perspective or influence, reach out...
Culture & Strategy
Daniel Newman started a great discussion on Facebook on culture and strategy. I had more to say than could be crammed into a little space, and would love to keep that discussion going wherever...
When Marketing feels like Marketing
Advertising and marketing have traditionally been interruptive and frequently annoying. We’ve endured it for lack of options. To watch TV, we had to watch ads. To learn about products, we had to read heavy...
Influence is relative
Social media influencers are relative – there are no people influential to all listeners. Some people cling to broadcast era ideas that some people are universal influencers. The reality is, influence is relative. It’s...
An Awesome Ad You’ll Never See
Recently when we’ve been playing Pandora, listening to kids songs, Christmas music, Korean pop, our playlists have been interrupted by an ad with Bob Dylan and an old school robot voice talking about rapid...
To Save Advertising We Need to Go Back – To The Future!
The Toyota / Back to the Future ad for the Mirai was awesome. Why? It’s not magic. Ads don’t just work or not work. What about this ad made people talk about it, made...
B2B Marketing – the hidden gem
B2B marketing is often overlooked. It’s not as fun as B2C. It’s not as conspicuous. Everyone wants to make cutsy websites and fun TV ads. B2B marketing is often regulated, full of data, and...
Questioning Inbound Marketing methods for B2B.
In the context of Inbound Marketing, there is Inbound Marketing and Outbound Marketing. Inbound is drawing people in to your site to see your great content where they learn about you, give their contact...
