developer | writer | speaker
In the early 1990s I was in an introductory Industrial/Organizational Psychology class and the professor, someone who worked more often in the non academic world than in it, told us she saw work transforming...
Advertising and marketing have traditionally been interruptive and frequently annoying. We’ve endured it for lack of options. To watch TV, we had to watch ads. To learn about products, we had to read heavy...
Recently when we’ve been playing Pandora, listening to kids songs, Christmas music, Korean pop, our playlists have been interrupted by an ad with Bob Dylan and an old school robot voice talking about rapid...
The Toyota / Back to the Future ad for the Mirai was awesome. Why? It’s not magic. Ads don’t just work or not work. What about this ad made people talk about it, made...
